About the Team

Lead consultants

Cherith Simmons Dip Ed (Froebel)

Cherith held a series of management positions within the Department of Work & Pensions including Personnel Manager. She later managed and helped set up its video production unit and managed two policy divisions. Her career continued with the Industrial Society (now Capita) as a Regional Manager before setting up Cherith Simmons Learning & Development in 1989. She is an HR and Communications Specialist and Senior Management Coach.

Peter Waddell MA MCIM MEI

Peter has worked at board level in the UKÕs leading marketing agencies and is a leading edge marketing, management and communication strategist. He specialises in Change Management, Marketing, Project Management, Management Development and Tailored Customer Care courses for all levels of staff. He is a guest lecturer at Bristol Business School on Customer Loyalty & a Visiting Lecturer at the University of Greenwich.

Stephen Barrance MIMI

Stephen has over 20 years of experience of business development and general management in major companies at director level.
He has specialist expertise in finance, business management and planning at all levels and tutors in finance and general management skills, including Health and Safety and Employment Law.

Jeremy West BSc MSc AICS MInstLM

A Corporate Governance specialist with 17 years management experience and a strong IT background, Jerry is lead consultant for Cherith Simmon's on-line appraisal, feedback, and training needs analysis systems. With a first degree in Computer Science and many years working in the computer industry, Jerry applies a keen understanding of Information Technology to real world problems and to provide competitive advantage. Before he joined Cherith Simmons Learning & Development in 2002, Jerry had operational responsibility for a technical education division with a turnover in excess of £15m per annum. His extensive management experience is thus combined with a good understanding of sales, marketing, and customer service along with a recent second Masters Degree in Corporate Governance.

Client Service Team